Position Available : Marketing Product - Senior Specialist
Location: KL – Mid Valley
Responsibilities:
• Responsible for conceptualising creative marketing campaigns for each of the games that he/she is assigned to, in support of the Project Leaders’ objectives per game
• Plan and execute /support viral marketing programmes as part of their main marketing campaigns
• Customer profiling and marketing research for both MY and SG, based on the objectives of the Project Leaders of the game assigned
• Creative conceptualisation of marketing campaigns per game, including main campaign message, outlook and call to action mechanics, for both SG and MY markets.
• Close collaboration with the Marketing Execution, Channels Sales and Business Development in SG and MY to determine the appropriate marketing activities, their estimated acquisition numbers and costings
• Development and updating of full marketing proposals comprising of the activities PPT presentation, the estimated acquisitions and budget sheet, and the action timeline
• Tracking and documentation of the actual success rate of each proposed activity upon execution, with supporting monthly reports and updates to the estimated acquisition and budget sheet
Requirements:
• Diploma or Bachelor Degree in Marketing, Mass Communications, Media Studies, Journalism or Business
• At least 2 to 3 years of working experience in related field.
• Proficiency in Microsoft Powerpoint, Microsoft Word, Microsoft Outlook and Adobe Photoshop
• Effective bilingualism in Mandarin and English, willingness to travel frequently, willingness to work weekends if necessary
Interested candidates, please send in your CV in WORDS format to “{encode=“recruit@asiasoftsea.net” title=“recruit@asiasoftsea.net”}”. All CV should be attention to HR Department stating clearly,
- the position,
- your expected salary,
- current salary, and
- date of commencement.
Only short listed candidates will be notified.