Job Responsibilities

  • Develop marketing launch plans including marketing strategies, targets, budget and execution
  • Source and test new user acquisition channels for mobile apps.
  • Develop strategies to grow mobile user engagement.
  • Monitor and optimize mobile app campaigns according to KPIs set.
  • Develop regular reporting on KPI to internal management and external partners.
  • First point of contact for mobile networks and partners.
  • Work closely with Regional/Local Marketing, Operations, and design teams.
  • Monitor, optimize and report performance of campaigns on on-going basis.
  • Perform Market Research and Testing on products constantly.

Job Requirements

  • Experience in digital marketing (SEO, SEM, Social, Mobile, etc.) with at least 1-2 years of mobile app marketing experience
  • At least diploma in Communication, Marketing or related disciplines
  • Hands-on experience with mobile measurement platforms & paid media channels
  • Analytical with a strong attention to detail
  • Strong interpersonal, verbal, and written communication skills
  • Genuine interest in gaming, analytics, and advertising a MUST

LFG? Tell us your skill builds!

Fun & young at heart, creative self-motivated person with a passion for games? If you are, write in to with the following:

  • Subject Title: [ASO] Mobile Marketing Specialist (SG)
  • Cover letter stating your relevant experience to the applied position
  • Expected salary
  • Current salary
  • Availability

Applications with missing information will be rejected. Only short listed candidates will be notified.