Asiasoft Online Signs First MOU with Ocean Butterflies’ BY2 as Ambassadors of PlayPark
21st July 2008, Singapore – The exhilaration in PlayPark (http://www.playpark.net) is set to rise as AsiaSoft Online Pte Ltd (“AsiaSoft”), the leading publisher of Massively-Multiplayer Online Games (MMOGs) in Southeast Asia, unveils Ocean Butterflies’ BY2 as ambassadors of PlayPark, a one-stop entertainment portal for the online community. With BY2’s growing popularity in the music scene, PlayPark relates closely to the shining stars with their youthful energy, and provides a platform for more interaction between the talented duo and PlayPark community.
As the ambassadors of PlayPark, BY2 will be featured with exclusive news and PlayPark members can have a special behind-the-scenes look at their lives. The duo will also be making special guest appearances in PlayPark events, game events and competitions, displaying their groovy dance moves and singing talents. In addition, AsiaSoft and Ocean Butterflies will explore various opportunities for future collaborative marketing projects.
“The agreement affirms that AsiaSoft and Ocean Butterflies share the same vision in supporting local talents. BY2 will bring about new interactive elements to the online community with their celebrity status and our local talents can also look forward to using this platform to be the next superstar,” said Mr. Sherman Tan, Chairman of AsiaSoft. “We believe that our joint efforts will make this a meaningful campaign for both companies.”
“Being ardent fans of casual games themselves, BY2 is the ideal ambassador for AsiaSoft – Playpark,” said Mr. Billy Koh, Regional A&R Director of Ocean Butterflies. “Ocean Butterflies and AsiaSoft feel that BY2 is the ideal role model for teenagers to balance both work and play effectively without affecting the quality of life. Ocean Butterflies is proud to work with AsiaSoft to bring online gaming to the next level.”
About Ocean Butterflies Pte Ltd
Established in 1986，Ocean Butterflies Music is the leading independent music power in Asia. Operating in five major regions of Asia— mainland China, Hong Kong, Taiwan, Singapore & Malaysia, it consists of record label, *music publishing, artist management, marketing & promotion, music production, concert organizing, and distribution/licensing.
Together with a team of hit-making producers led by Billy Koh, Eric Lin, & Benny Bi, Ocean Butterflies have produced many mega hits across Asia in the last decades.
About AsiaSoft Online Pte Ltd
AsiaSoft Online Pte Ltd publishes Massively-Multiplayer Online Games (MMOGs) in Singapore and Malaysia. Incorporated in 2004, AsiaSoft Online Pte Ltd assists game developers to tap onto the growth potential of the South-East Asia region.
AsiaSoft Online Pte Ltd publishes “MapleStory”, “Audition”, “GetAmped”, “Grand Chase”, “CABAL Online”, “Richman Online”, and distributes “Gunbound”, “SilkRoad Online”. AsiaSoft Online Pte Ltd is also the Official Distributor for Blizzard Entertainment’s record breaking title “World of Warcraft”.
AsiaSoft Online Pte Ltd is part of the AsiaSoft group of publishing companies with a presence in Singapore, Malaysia, Thailand and Vietnam serving over 15 million registered gamers.
Committed to developing the regional online gaming community, AsiaSoft Online Pte Ltd works with content developers and industry partners to entertain and engage casual gamers and netizens. Content localization, marketing and game service management are deployed by specialized and dedicated professionals, for game developers, in an integrated services platform.